A blinking neon green sign greets visitors at the Rijksmuseum
What should a museum be? Should it be a collection of the world’s masterpieces accumulated in great cities? Should it be a smaller museum devoted to showing the history of a region, town or culture? We think a lot about these big questions around here by responding to questions like ‘Who Owns Antiquity?‘ or what does property and justice require when resolving art disputes.
But in a new project Alain de Botton and John Armstrong have made the case that art can and should be more. Their argument is simple: art can help people leave more interesting and fulfilled lives. Art History as a discipline has much to offer, but the authors argue it should not be the only way to enjoy and experience works of art. Rather than focusing on art historical periods and dates, we can also think more broadly about how the image resonates with the viewer. That’s a bold claim to be sure, but the attempt is exciting and novel in a way that few art museums are able to achieve consistently. De Botton is known for a string of works including: How Proust Can Change Your Life, The Architecture of Happiness, Religion for Atheists, and the terrific The Art of Travel.
The project takes many forms including a website, apps for your phone, a book which makes the full case, and even a new exhibition at the Rijksmuseum.
The exhibition intervention takes the form of large yellow notes which inform and comment on the works on display. Perhaps most remarkable of all, the Rijksmuseum gave these writers access to intervene in the museum on this scale after a lengthy restoration.
So what exactly did they do? Here is one example which reads:
On the wall behind you, probably behind three rows of people, hangs one of the most famous works of art in the world.
This is bad news. The extreme fame of a work of art is almost always unhelpful because, to touch us, art has to elicit a personal response – and that’s hard when a painting is said to be so distinguished. This paintins is quite out of synch with its status in any case because, above all else, it wants to show us that the ordinary can be very special. The picture says that looking after a simple but beautiful home, cleaning the yard, watching over the children, darning clothes – and doing these thngs faithfully and without despair – is life’s real duty.
This is an anti-heroic picture, a weapon against false images of glamour. It refuses to accept that true glamour depends on amazing feats of courage or on the attainment of status. It argues that doing the modest things that are expected of all of us is enough. The picture asks you to be a little like it is: to take the attitudes it loves and to apply them to your life.
If the Netherlands had a Founding Document, a concentrated repository of its values, it would be this small picture. It is the Dutch contribution to the world’s understanding of happiness – and its message doesn’t just belong in the gallery.
Life is elsewhere.
I have a misplaced longing for glamour.
And here, on the day we visited is the view behind us, jam-packed with visitors eager to see Vermeer’s works:
And a close-up version of the terrific Vermeer described in the intervention:
This note resonated with me, and I’m sure many others. How strange that sometimes it is easier to achieve the kind of personal connection to a work of art via technology than fighting cell phones and fellow museum-goers.